The survey company you work for has been invited by a political party to carry out a survey to investigate the opinions of UK citizens (at voting age) about Brexit. The survey results should indicate the estimate of the proportion of people who think Brexit was a right decision and those who think it was a bad decision. The survey results should also allow for comparisons of different demographic groups (e.g., age,gender, etc.) in their opinion. The survey should examine the economical as well as social impact of Brexit on people’s life, the way people perceive the impact. Your task is to produce a first draft of a plan for internal discussion within your company.
This should include the following elements.
Explain how you propose to carry out the sampling. Topics you should discuss here include, but are not necessarily limited to, how you will select your sample, how you will administer the questionnaire, and the advantages of and possible problems with your preferred approach.
Discuss the design of the questionnaire, both in general terms – broad areas of questioning, numbers and types of questions – and by giving 3 specific examples of questions you would include. These examples should be carefully worded and should include the format of the response.
- Analysis and presentation
Discuss how you propose to present the results to the politicians in the party. As well as giving an overview, take one of your 3 example questions and explain in detail how you would present the results for that question. Make up some data or summary statistics if that helps. Your discussion should include some comments on quantifying the uncertainty in the results.
Your work should be typed with a minimum font size of 11pt and should not exceed three A4 pages in total length. The preferred file format is pdf. The three parts of your answer carry equal weight in the marking scheme. Overall this ICA is worth 15% of the final mark for the module.
Your work should be submitted via MOODLE in pdf format no later than 4pm UK time on Tuesday 7th March 2022. Your submitted work should contain only your student number and not your name or other identifiable information. By submitting your work you will be deemed to have agreed to the plagiarism and collusion declaration that appears when you open the submission link.
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